Landing Page Design

A B2B SaaS landing page is a focused, standalone web page designed to convert business (B2B) prospects into leads or customers for a Software-as-a-Service (SaaS) product. It is part of a specific marketing campaign (social, email, or search) and encourages visitors to take a single, targeted action. It is a proven fact that landing pages are better for conversions than homepages. Even if your product’s value proposition is laid out perfectly on your homepage and it fits the ad campaign, you should still use a landing page. Why? Unlike your homepage, a landing page (ideally) has one jumping off point: the call-to-action. ...